# Profit Labs > Profit Labs builds modern Shopify apps — Profit Bundles (bundles, gift boxes, and mystery boxes) and Sync Inventory - GoGo (inventory syncing) — used by over 1,000 viral stores. We also publish in-depth ecommerce research — case studies dissecting real Shopify campaigns and the CRO, value-anchoring, and scarcity tactics that make them work — so any store can copy the playbook. These case studies are researched and written by Abhinav Singh, founder of Profit Labs. He spends his days pulling apart winning Shopify campaigns and turning the patterns into playbooks any store can copy. ## Main pages - [Profit Labs home](https://www.profitlabs.shop/): Overview of our Shopify apps for bundles and mystery boxes. - [Pricing](https://www.profitlabs.shop/bundles/pricing/): Plans, free tier, and pricing tiers for Profit Bundles. - [Inventory Sync GoGo](https://www.profitlabs.shop/inventory-sync/): Automatic duplicate-SKU and multi-store inventory sync with audit logs. - [Inventory Sync GoGo pricing](https://www.profitlabs.shop/inventory-sync/pricing/): Pay per sync or monthly sync quotas sized to order volume, from $4.99 to unlimited. - [Case studies](https://www.profitlabs.shop/casestudies/): Index of every published ecommerce campaign breakdown. ## Products - [Profit Bundles](https://apps.shopify.com/bundles-5): Shopify app for selling bundles, gift boxes, and mystery boxes with inventory-safe SKU tracking. Free to start. The same app used across the case studies in this index. - [Sync Inventory - GoGo](https://apps.shopify.com/sync-master-gogo): Shopify app that keeps inventory in sync across products that share stock. ## Case studies Append `.md` to any case study URL for a clean markdown version of the article. - [How Disturbia Uses Scarcity & Social Proof to Sell Out Their Alternative Fashion Mystery Box](https://www.profitlabs.shop/casestudies/how-disturbia-uses-scarcity-social-proof-to-sell-out-their-alternative-fashion-m/): Disturbia anchored a £150 mystery box with a 50%+ discount, selling nearly 100 units by teasing past & present collections and limited stock. - [How Clearskin Drives AOV With Tiered-Pricing Instead of Mystery Boxes](https://www.profitlabs.shop/casestudies/how-clearskin-drives-aov-with-tiered-pricing-instead-of-mystery-boxes/): Clearskin moved 500-1000 orders of their Bio-Kollagenmask not with mystery boxes, but by anchoring value with explicit tiered pricing on the PDP. - [How Thrilljoy Uses 'The Thrill of the Chase' to Drive Mystery Box Sales](https://www.profitlabs.shop/casestudies/how-thrilljoy-uses-the-thrill-of-the-chase-to-drive-mystery-box-sales/): Thrilljoy moved under 100 orders of its PIX! Secret Stash by selling the 'thrill of the hunt,' not discounts, to collectors. - [How Downeast Uses Scarcity and Value to Drive Insane Demand for Their $75 Mystery Box](https://www.profitlabs.shop/casestudies/how-downeast-uses-scarcity-and-value-to-drive-insane-demand-for-their-75-mystery/): Downeast offered 10 fashion items for $75, anchoring the value at $435 and selling out fast with a 'today and tomorrow only' deadline. - [How Shop Sauna Uses Scarcity & Exclusivity to Drive Hype for Mystery Drops](https://www.profitlabs.shop/casestudies/how-shop-sauna-uses-scarcity-exclusivity-to-drive-hype-for-mystery-drops/): Shop Sauna turned a 2-year-dormant mystery box into a sold-out success, moving inventory and amplifying hype by tapping into Copenhagen Fashion Week. - [Muscle Nation Product Sampling Strategy: How Sample Packs and Free Gifts Drive eCommerce Conversions](https://www.profitlabs.shop/casestudies/muscle-nation-product-sampling-strategy-how-sample-packs-and-free-gifts-drive-ec/): Muscle Nation killed the traditional mystery box, instead anchoring perceived value with explicit sample packs and surprising customers with free rand - [How Crowned Athletics Uses 'Mystery Items' to Drive Sales and Clear Inventory](https://www.profitlabs.shop/casestudies/how-crowned-athletics-uses-mystery-items-to-drive-sales-and-clear-inventory/): Crowned Athletics moved past-season apparel by letting shoppers pick item type and size, then guaranteed a 50% discount on the mystery design. - [How Ridge Turns a $69 Mystery Box Into a Conversion Machine: A Sweepstakes-Fueled Breakdown](https://www.profitlabs.shop/casestudies/how-ridge-turns-a-69-mystery-box-into-a-conversion-machine-a-sweepstakes-fueled/): Ridge turned a $69 Mystery Wallet into a conversion machine, leveraging double sweepstakes entries for a Lamborghini to drive sales beyond the product - [How Little Wolf Coffee Turns Mystery Boxes Into Theme-Based Subscriptions That Solve Discovery and Offload Slow-Moving SKUs](https://www.profitlabs.shop/casestudies/how-little-wolf-coffee-turns-mystery-boxes-into-theme-based-subscriptions/): Little Wolf Coffee launched a $19.50 'MYSTERY LOT,' turning subscription 'odds and ends' into a high-converting inventory clear-out that also drives d - [How Sunday Club Sells Nostalgia in a Box: A Breakdown of Their Subscription Campaign](https://www.profitlabs.shop/casestudies/how-sunday-club-sells-nostalgia-in-a-box-a-breakdown-of-their-subscription-campa/): Sunday Club sells a "mystery box" where every item is revealed. They anchor perceived value by detailing contents, then add subtle surprises. - [Anatomy of a Sell-Out: How Sleep Token's 'Arcadia Vault Offering' Redefined Mystery & Scarcity](https://www.profitlabs.shop/casestudies/anatomy-of-a-sell-out-how-sleep-token-s-arcadia-vault-offering-redefined-mystery/): Sleep Token launched 'Arcadia Vault Offering' with 1,000 numbered units, selling out a premium collector's set by framing merch as art, not discount. - [How Swazi Sells Out Mystery Boxes With A Masterclass in Scarcity and Value](https://www.profitlabs.shop/casestudies/how-swazi-sells-out-mystery-boxes-with-a-masterclass-in-scarcity-and-value/): Swazi launched tiered mystery boxes for men, women, and kids, guaranteeing double the value at $300, $150, and $75, selling out fast. - [How Oversized Lifting Club Built an Evergreen Winner with Their 'Mystery Bag' Campaign](https://www.profitlabs.shop/casestudies/how-oversized-lifting-club-built-an-evergreen-winner-with-their-mystery-bag-camp/): Oversized Lifting Club anchored a 999 DKK mystery bag with 5 items, promising 2,445-2,545 DKK in value, then killed purchase anxiety with separate siz - [How PSD Underwear Drives Consistent Sales With Its Evergreen Mystery Box Strategy](https://www.profitlabs.shop/casestudies/how-psd-underwear-drives-consistent-sales-with-its-evergreen-mystery-box-strateg/): PSD made its mystery box an evergreen 'SALE' fixture, not a limited drop. This 10-pack, valued at $260, sells for $99.99, proving scarcity isn't alway - [How DuraPaw Uses an Evergreen 'Mystery Box' to Drive Gifting and Customer Acquisition](https://www.profitlabs.shop/casestudies/how-durapaw-uses-an-evergreen-mystery-box-to-drive-gifting-and-customer-acquisit/): DuraPaw ditched scarcity for an evergreen $65 Mystery Dog Toy Box, making surprise a permanent product. See how they built trust without value anchori - [How Rugby Bricks Scored Big With A High-Value, Limited-Stock Mystery Box](https://www.profitlabs.shop/casestudies/how-rugby-bricks-scored-big-with-a-high-value-limited-stock-mystery-box/): Rugby Bricks revived a 2-year-dormant mystery box, capped it at 100 units, and sold out before Sunday. ## Browse by tactic - [Mystery Boxes](https://www.profitlabs.shop/casestudies/usecase/mystery/): 16 case studies. ## Browse by industry - [Apparel](https://www.profitlabs.shop/casestudies/industry/apparel/): 8 case studies. - [Beauty & Fitness](https://www.profitlabs.shop/casestudies/industry/beauty-fitness/): 1 case study. - [Food & Drink](https://www.profitlabs.shop/casestudies/industry/food-drink/): 1 case study. - [Health](https://www.profitlabs.shop/casestudies/industry/health/): 1 case study. - [Sports](https://www.profitlabs.shop/casestudies/industry/sports/): 1 case study. - [Toys & Hobbies](https://www.profitlabs.shop/casestudies/industry/toys-hobbies/): 2 case studies. - [Pets & Animals](https://www.profitlabs.shop/casestudies/industry/pets-animals/): 1 case study. ## Install - [Profit Labs on the Shopify App Store](https://apps.shopify.com/partners/profit-apps): All Profit Labs apps in one place.